Serena Williams gets help from daughter Olympia on fashion line

Serena Williams is not taking a break after her retirement from tennis after the US Open. Instead, she dives into her fashion business and even gets some help from her daughter Olympia, 5.

Discussing her design process as she showcased her S by Serena brand’s looks at IMG and Spring Studios’ “Glam Slam” event this week, the tennis icon told the crowd that her firstborn with hubby Alexis Ohanian has offered help.

“Sometimes I say ‘Olympia, which color do you like better?’ or ‘Which dress do you like better?’ and she’ll say, ‘The one,’ Williams explained during a Q&A.

“And I’m not sure if she’s just pointing at it because she wants to play games afterwards.”

Williams has had the line for a number of years, but this will be the first time she can focus more fully on it after the end of her tennis career.

Serena Williams, Olympia Ohanian
Williams says her daughter helps Olympia with her fashion line.

“I don’t know what my freedom will be like,” Williams, who retired this month, told the crowd.

But when it comes to fashion, “I’m really excited to explore that… and willing to dive deep,” she continued. “I’ve been in fashion for so long and went to school for that. Most of my life has been so devoted to tennis and I’ve never been able to fully focus on things I’m so passionate about. These collections are about to get really insane.”

Williams also walked into the Vogue World fashion show on Monday, dressed in a silver Balenciaga dress, then sat next to Anna Wintour in the front row.

Serena Williams, Alexis Ohanian, Olympia Ohanian
The champion retired to spend more time with her family and focus on her businesses.
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Williams was the cover star of Vogue in September — even featuring Olympia on the front cover of the magazine — and she made her touching announcement of her retirement in the accompanying interview.

Fashion isn’t the only business Williams does: She also hyped her venture capital firm, Serena Ventures, at the 1640 Society Family Office Wealth Forum, otherwise known as “the Davos of the Hamptons.”

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