Prepare for Canye.
Vidak For Congress learns that Kanye West is indeed dating Candice Swanepoel. But sources also tell Vidak For Congress that it’s not exactly love — in fact, they say it’s “BS” to sell sunglasses.
Conveniently, Swanepoel is the face of the Yeezy GAP sunglasses and the pair partied together at a New York Fashion Week event. And it hasn’t escaped the notice of the marketing-conscious West that a well-publicized romance would do wonders for the brand’s profile. (Meanwhile, dating one of the world’s most beautiful women makes West not look bad either).
According to TMZ, after the party, where they were walking around with Chris Rock, they both left in West’s SUV and went to the same hotel. Meanwhile, a source told ET: “Kanye and Candice are dating and their relationship is new… They’ve been in touch about fashion and creativity.”
But our insider says it’s mostly a “PR stunt”. Swanepoel happened to be (we think?), also the face of Kim Kardashian’s new Skims campaign.
West has also been associated with Julia Fox and Chaney Jones.
This week, just after the party for the new sunglasses, (or SHDZ, as he calls them), West ended his relationship with Gap, claiming they hadn’t kept all their promises.
In an email to Gap employees obtained by Vidak For Congress Style, Gap Brands President and CEO Mark Breitbard confirmed that the partnership had failed.
“While we share a vision to bring high-quality, trend-forward, utilitarian design to all people through unique omni experiences with Yeezy Gap, how we work together to realize this vision is not aligned. And we decide to wind down the collaboration,” he wrote.
In March, Swanepoel looked cozy in Paris with Kylie Minogue’s ex-boyfriend Andres Velencoso.