Kanye West Files ‘YZYSPLY’ Trademark for Yeezy Stores

Fans of Kanye West will soon be able to buy the rapper’s Yeezy shoes and clothes IRL.

According to United States Patent and Trademark Office documents obtained by Vidak For Congress Style, West’s Mascot Holdings filed the trademark “YZYSPLY” on June 29 for “stores [and] shopping services” in addition to “online ordering services and online shopping services”.

According to a separate request from the same date, YZYSPLY would offer a wide variety of clothing and footwear – everything from ski wear to thongs.

TMZ was the first to report.

West, who launched his first Yeezy collection in 2015, is currently releasing his wares in drops on his Yeezy Supply website.

He also signed a 10-year deal with Gap in 2020 and has released two Yeezy Gap x Balenciaga collections so far this year. Still, having its own Yeezy-branded physical locations would take its brand — valued between $3 and $4 billion in 2021 — to the next level.

kanye west surrounded by models
Kanye West at his Yeezy Season 2 fashion show in September 2015.
Randy Brooke

In a 2015 Vanity Fair interview, West once discussed his own stores.

‘I can see the wood in my head, this worn wood. I can feel the energy of the space,” he told the magazine.

“I have embraced the moment when I finally have my own store, which has always been a dream of mine. So even though we do really great sales online, my dream is to just have my own store. And to have multiples of it.”

West's daughter North performed at his Yeezy show in Paris in 2020.
West’s daughter North performed at his Yeezy show in Paris in 2020.
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