Camille Fishel launches yoga line with Phat Buddha

Camille Fishel – the model girlfriend of Fanatics founder Michael Rubin – takes a page from the clothing mogul’s playbook.

Fishel has launched a new line of athleisure clothing in collaboration with Phat Buddha, and we hear the threads are already flying off the shelves.

The partnership was launched with a Hamptons fitness class at Topping Rose House, led by Allegra Paris. The line also announced that a portion of the sales proceeds will benefit Baby2Baby.

We hear exclusively that the line will launch on Saks Fifth Avenue next.

Spotted in the Hamptons class were Sports Illustrated Swimsuit model Brooks Nadar, Milwaukee Bucks owner Wes Edens’ daughter Mallory Edens, Hamptons magazine publisher Lynn Scotti, Something Navy influencer Arielle Charnas, Zara Terez Tisch, Phat Buddha CEO Alissa Benishai, entrepreneur Carolyn Moore and others.

Fishel launched the new partnership with a VIP Hamptons class.
Fishel launched the new partnership with a VIP class in the Hamptons.
Phat Buddha

A source said of Fishel’s yoga apparel launch event, “The pants sold out within an hour of the event.” The source added: “Michael’s company dominates the e-commerce space, and now Camille does it too.”

Fishel and Rubin have two children together.

Fishel showed off one of her line’s signature outfits on Instagram, writing, “This is my favorite cream set [and] the last slide is one of the very first drawings I made of it. Pretty cool to see visions come to life.”

She looked athletically impeccable — and was determined during fitness class, despite a recent misstep at Rubin’s star-studded Fourth of July bash.

Rubin had posted on Instagram about the previous incident: “What a crazy night. Great impromptu performances from Drake, Meek, Lil Baby, Travis Scott, Lil Uzi, 21 Savage, Quavo, Ferg, Lil Durk, Fab, Zack Bia, Diplo, Chase B and Miguel, but nothing beats the finale – @camillefishel does a face off the stage and ending with a quick hospital visit.”

The clothes are then sold at Saks, we hear.
We hear the clothes will be sold at Saks next time.
Phat Buddha

Fishel had added: “I swear I had fun for the facial plant… BUT being 3 weeks postpartum and having 350 people in your house is not for the faint of heart, but we (barely) survived… With that said I’m ready for next year.”

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