Kourtney Kardashian is not backing down.
The reality star, 43, was dealt a blow last week after fast fashion giant Boohoo announced it had recruited her as “the brand’s newest ambassador with a focus on sustainability,” and that she would be creating two collections with an eco-friendly angle.
Social media users were outraged when they saw a member of the Kardashian-Jenner family being privately jetting paid to promote sustainable style, compare the partnership to “Burger King teaming up with a fitness influencer” calling it “utter BS,” “insulting,” and “embarrassing.”
On Tuesday, September 13 — the day of her line’s launch — Kardashian finally addressed the backlash on Instagram.
“I went back and forth making this collection with @boohoo because the first thing that comes to mind when I hear the words ‘fast fashion’ is that it’s bad for our planet,” she began.
“Boohoo approached me to become a sustainability ambassador, and while I knew it would get a response because the two just don’t go hand in hand, I thought about the fact that fast fashion, or the fashion industry in general, isn’t going. ” everywhere.”
According to Kardashian, the partnership still has the potential to change the way some people shop.
“I thought about the attention this collaboration would bring to people who would otherwise have no idea of the impact of fast fashion on our planet. I thought about how impactful it would be to force Boohoo to make some initial changes and then hold them accountable for bigger changes,” she continued.
“It definitely makes some noise and that’s exactly what I was hoping for. I certainly don’t have all the answers, but for someone who has done a quick collaboration with a fashion line in the past who didn’t get any backlash for not drawing attention to trying to make better changes, I’m proud to say do it with intent and purpose.”
Poosh founder then called for ‘experts who have ideas’ [or] suggestions” to reach out and share their thoughts.
“I want to help and from my experience so far working with the team I work with at Boohoo, so do they. I’ll talk about their changes, how we’ve made this line more sustainable, and what I’ve learned that we as consumers can do to help…all of them yet!!” she concluded.
Available to shop now, the first Boohoo by Kourtney Kardashian Barker licorice contains 45 pieces ranging in price from $6 to $100. The lot includes 41 items made with recycled fiber, while two are vintage.