Diddy and Swizz Beatz have joined the fight with Kanye West against Adidas.
The ‘Donda’ rapper, 45, has had a public feud with Adidas and Gap — two companies he had previously signed deals with to carry his Yeezy brand — accusing them of letting him out of meetings about his products and his designs. to steal.
Following Ye’s public disgrace over the brands, Diddy, 52, and rapper/music producer Swizz Beatz, 43, have taken to their social media platforms to show their support for West.
In a screenshot of a text message posted separately to Diddy and West’s Instagram accounts, Diddy told the “Gold Digger” artist, “Can you please [sic] send me something I can post in support of you! I will never wear Adidas for the rest of my life if they don’t agree with you!!!!”
West – legally known as Ye – replied, “Praise God Love you.”
Another slide on the post revealed a product shot of the Yeezy-esque shoes released by Adidas with a red “x” over the photo.
Music producer and rapper Swizz Beatz also shared his support for West, posting the ex’s shoes that read: “I usually mind my business, but this is DEAD WRONG! If we let them do this @kanyewest, it will happen to us too!”
“This man created this groundbreaking innovation and it should be respected as a creative! YE only asks that his work is respected and not stolen, I don’t think so!! he continued.
The “Money In The Bank” rapper ended by saying, “We’re not buying these!!!!!!!!!! @adidas, you’re supposed to be original, please do the right thing!!!”
West’s Instagram has served as a digital war zone for the companies, with the rapper turned fashion designer posting headshots of Adidas board members and CEOs.
West continued to post about Adidas to this day on Tuesday, sharing an image of clothing brand chief creative director Alasdhair Willis, who is married to the daughter of Beatles musician Paul McCartney.
“To the creative director of adidas Alasdhair Willis, I made songs with your father-in-law [sic] How can you watch adidas do what they did to another creative and say nothing and never even see or call me? Why did I have to do this in public?” West wrote.
Seven hours later, the rapper took to Instagram again, this time to his fans.
“Please delete every meme from Alasdhair [Willis]. I believe this is a good guy and he will really call me and really help me.”
The rapper also made a comment about the CCO of the Adidas brand in the caption.
“Let’s see if we can talk to him first” [sic] Me and Paul McCartney made a lot of great music, I’m cool with the family :).”
This isn’t West’s first touch with the athletic brand.
The “The Life of Pablo” artist – who originally launched his first Yeezy collection under the name Adidas in 2015 – has also shared his displeasure with the brand in recent months.
In June, the famed rapper quickly posted and deleted a photo on Instagram accusing Adidas of scamming its designs with their release of Adilette 22 slippers.
In a direct message to Complex Magazine on Instagram, Ye said, “Adidas made up the Yeezy day idea without my approval and then brought back older styles without my approval.”
He went on to say that the brand went behind West’s back in hiring, styles and material approaches, as well as in deciding to hire a GM from Yeezy.
The rocky relationship with Adidas will end in 2026 according to his contract with the brand.
West’s representatives did not immediately respond for comment.