Demi Moore models Andie swimsuits she designed herself

Demi Moore models Andie swimsuits she designed herself 1

Demi Moore shows off her designer chops.

A year after making a splash by recruiting daughters Rumer, Scout and Tallulah Willis to a family-themed Andie Swim campaign, the ‘Ghost’ actress has launched her own line of beach suits for the brand.

Released online on July 7 – with a second drop set set for July 15 – and priced from $75 to $155, the Demi Moore x Andie Collection takes inspiration from the star’s own collection of vintage pieces she wore during her career. collected world travels.

Highlights include classic bikinis and leotards in solid colors, cropped halter tops paired with tappant-style bottoms, and a handful of prints, including a fireworks-inspired one that’s perfect for summer swimming.

“A big part of what was inspiring about this Andie collection was thinking about the things that women are sensitive to, whether it’s their stomachs or other parts of the body,” Moore told People.

“They don’t want to look matronly or feel sexy or desirable. That was really something in my own mind, it changes the idea that we become less desirable as we get older.”

The retro-influenced silhouettes of her styles offer an alternative to the strappy, revealing bikinis that dominate social media today.

“I started thinking about how it was about suits with hardly any fabric in recent years, and how much I loved the kind of elegance and glamour… some of these vintage suits and the graphics that went with them,” she told the outlet. † “You can feel sexy and powerful and comfortable and not show a lot of skin.”

Moore was an early investor in the women-based brand, which offers suits in sizes XS through XXXL that are designed based on feedback and wear tests from thousands of women.

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