There is simply no room for law and order here.
Christopher Meloni chose to go completely naked for Peloton’s latest ad promoting the struggling business app that offers him a wide variety of exercises – just in time for National Nude Day.
“Sure, they’re known for their awesome gear,” says the star of “Law & Order: SVU,” full of ambiguity, as he completes bicep curls, bike crunches, and more with just a blur over his penis.
“But the app motivates me to do a lot of different workouts like yoga, cardio, meditation, and strength training.”
As Meloni, 61, completes his naked stretching, a voiceover emerges to inform viewers that the Peloton community is represented by “two separate, yet equally motivated groups: those who wear pants…and Christopher Meloni.”
Famed Peloton instructors Cody Rigsby, Matty Maggiacomo and Jess King all flooded the comments with their opinions.
“This is damn funny,” Rigsby replied.
“I DEATH. Completely naked,” Maggiacomo wrote.
“Ohhhh. Mine. Become,” replied a speechless king.
Unsurprisingly, the commercial was created by Ryan Reynolds’ Maximum Effort, the company behind Chris Noth’s Peloton ad after he was killed by “And Just Like That…” by having a heart attack after his 1000th ride.
The troubled company pulled the ad after two women accused the ‘Sex and the City’ alumnus of sexual assault. Noth, 67, has denied the allegations.
Reynolds is also behind his Aviation Gin ad featuring the woman who received a Platoon for Christmas in the company’s much-maligned “sexist” commercial. The “Free Guy” star changed the story by hiring Monica Ruiz to appear in his drink commercial in response to the criticism she received.
The 42-second ad started with Ruiz sitting in a bar, staring blankly into the camera, while her two friends take care of her.
“This gin is really creamy,” she finally mutters.
As smooth as Meloni’s body perhaps.