Brad Pitt launches Le Domaine skincare line, inspired by ex Gwyneth’s Goop

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Is 2.0 correct?

Brad Pitt released a genderless skincare line on Wednesday called Le Domaine and credited ex Gwyneth Paltrow for helping inspire the idea.

“I love what Gwyneth has done [with Goop],” the 58-year-old actor told British Vogue. “She is still a very dear friend and she built this empire. She has always had that in her as a curator and it has been a nice creative outlet for her.”

It’s not the first time Pitt’s followed Paltrow’s lead on skincare, as he added that the lifestyle maven — whom he dated from 1994 to 1997 — “was probably the first to [him] even wash [his] face twice a day.”

The Oscar winner’s beauty routine has certainly evolved since then; Le Domaine launched with three products, The Serum ($385), The Cream ($320) and The Cleaning Emulsion ($80).

Interestingly, Pitt’s new project was actually influenced by two of his past flames: Le Domaine’s formulas are based on the grapes grown at Chateau Miraval, the French vineyard he and Angelina Jolie bought together in 2008. (The exes are currently locked in a messy legal battle over the winery.)

Le Domaine The Serum

Le Domaine The Serum ($385)

Le Domaine The Cream

Le Domaine The Cream ($320)

Le Domaine Cleaning Emulsion

Le Domaine The Cleaning Emulsion ($80)

Pitt developed the science-based brand in collaboration with the Perrin family, the winegrowers of Château Beaucastel with whom he also worked on his Château Miraval Côtes de Provence Rosé.

Accordingly, Le Domaine’s products harness the antioxidant powers of grapes and contain GSM10, an exclusive molecule containing a combination of the fruit’s skin and seeds.

According to the brand’s website, Le Domaine also wants to “help slow the process of skin aging and give everyone, regardless of gender or skin type, the chance to age well.”

Still, Pitt reassured British Vogue that he doesn’t want to “run away” [aging]”, adding: “It’s a concept that we can’t escape, and I’d like to see our culture embrace it a bit more and talk about it in those terms. Something we discussed [in founding Le Domaine] was this headline of ‘anti-[aging].’ It’s ridiculous… But what’s real is treating your skin in a healthy way.”

While Le Domaine plans to release a fourth product, The Fluid Cream, in January, it remains to be seen whether Pitt will one day expand its range to a product as expansive as Paltrow’s.

At the very least, maybe the old flames could team up on a Goop candle.

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