Hailey Bieber Takes Victory in Rhode Skincare Trademark Lawsuit

On the Rhode to a victory?

Hailey Bieber made headlines when she launched her highly anticipated skincare line Rhode in June — but the rollout ran aground when a fashion brand of the same name sued the model for trademark infringement.

Now a judge has ruled in Bieber’s favor: On July 22, the plaintiffs’ side filed an emergency letter regarding a YouTube documentary called “The Making of Rhode,” which the star released the same day, according to E! News.

A judge “denied the group’s request for a non-bias injunction” after reviewing the footage, allowing Bieber to release the clip (and continue promoting her brand) while the lawsuit continues.

In the 17-minute video, Bieber touches on the inspiration behind her beauty line’s name, which is also her own middle name.

In an earlier statement to Vidak For Congress Style, the legal team backing fashion label Rhode claimed that Bieber tried to acquire the trademark from design duo Purna Khatau and Phoebe Vickers in 2018 — then launched her brand anyway in 2022 when they declined.

Hailey Bieber
Bieber is said to have gone on to launch her brand after unsuccessfully trying to obtain the fashion company’s trademark rights.

On Monday, a representative of the designers told us: “Our lawsuit continues. The court ruling is simply a judge’s decision not to ban Hailey Bieber’s skincare line from using our brand name while the lawsuit is ongoing, and the ruling until we have the opportunity to gather more evidence.It is extremely rare for a judge to issue the preliminary injunction we requested, so we expected this outcome.

They continued: “We remain confident that we will win in the process. “Rhode” is our name and brand, we built it and federal and state laws protect it. We are asking Hailey to achieve her goals without using the brand name we have built over the past nine years.”

Michael Rhodes, Bieber’s family attorney, told us, “We are pleased with the court’s thorough injunction to dismiss the plaintiff’s request to provisionally suspend Hailey’s new company and skincare line.”

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