I’d like to describe one of the most rewarding initiatives I’ve worked on as an Email + WhatsApp marketer.
A few months ago, I received a LinkedIn direct message from an ecommerce store proprietor who was at his wit’s end. His store was scarcely turning a profit, he had exhausted his marketing budget with little to show for it, and he was about to permanently close its doors.
D2C firms should know that recruiting new clients may be expensive and hazardous without a plan to make money.
As a fellow entrepreneur, I had compassion for the man. I therefore decided to accept the challenge and see what I could do to assist him in turning things around.
I began by conducting a thorough examination of his customer data. I desired to comprehend who his consumers were, what they purchased, and why they purchased from him (or not).
I discovered a cornucopia of unrealized potential. The store had a reasonable number of consumers, but they only made a single purchase before leaving. There were no repeat customers, no brand loyalty, and no recommendations.
Existing consumers are a company’s most valuable asset, yet the store proprietor had neglected them.
The Key To Scalability Is To Establish Profitable Customer Relationships.
As a D2C founder or marketer, you should be aware that the Email plus WhatsApp scenario for high-revenue brands is distinct. The key to scaling is the ability to pay more for new customers than your competitors. However, investing money to attract new customers can be costly and even risky if you do not have a strategy to cultivate a profitable relationship with them.
So, what is the remedy? Multimillion-dollar corporations approach their consumer relationships differently. They design and optimize processes that increase sales, uncover concealed profits, and facilitate enormous organization expansion. They shifted the emphasis from one-time transactions to recurring interactions.