We Tried Hailey Bieber’s Beauty Line

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It’s been a long road to the launch of Rhode, Hailey Bieber’s new skincare line.

The style star’s push in the cosmetics space started in 2019, when she filed for the Bieber Beauty trademark — only to have her application denied because the brand was already owned by none other than her husband, Justin Bieber.

Undeterred, the model went on to go by her middle name, Rhode, instead. In the few years that followed, Bieber fully immersed herself in the world of skincare, sharing glimpses of her TikTok consulting routine with industry experts including dermatologist Dr. Dhaval Bhanusali and cosmetic chemist Ron Robinson to perfect her brand’s formulas.

And from June 15, Bieber’s products will finally be on sale. Rhode’s launch includes just three “curated essential skincare products,” all priced under $30: a Peptide Glazing Fluid ($29), Barrier Restore Cream ($29), and Peptide Lip Treatment ($16), the latter of which is available in unscented, watermelon and salted caramel varieties.

Hailey Bieber and her skincare line, Rhode
Hailey Bieber’s Rhode skincare line launched on June 15.
rhode/Instagram; haileybieber/In

But will they give you Bieber’s signature dewy “glazed donut” complexion? To find out, I put all three products to the test for a week. Watch the latest episode of “Style Trial” above for the scoop on my experience, and read on to learn more about (and shop!) the Rhode range.

Rhode Peptide Glazing Fluid

Billed as Bieber’s “signature step to dewy, glazed skin,” this lightweight serum gel — like all of Rhode’s products to date — counts peptides as its key ingredient. These chains of amino acids can stimulate the production of collagen and elastin, reducing the appearance of fine lines and plumping the skin. The product also contains niacinamide (for brightening), hyaluronic acid (for hydration), and marula oil (to support the skin barrier).

Given Bieber’s love of looking like a glossy pastry, the texture of the stuff surprised me; at first glance, it looks more like a light lotion than a serum, but it spreads nicely and takes on a more liquid consistency as it melts into the skin.

While the directions recommend applying one or two pumps to freshly cleansed skin, I found that I needed nearly three or four to get a lustrous glow like Bieber’s. The product went well under my sunscreen and makeup, and while I didn’t see any major moisturizing benefits, I did notice that my skin (which is leaning dry and sensitive) looked faded after application.

Rhode Barrier Restore Cream

Made with moisture boosting shea butter and squalane in addition to peptides and niacinamide, this “rich repair coat” is a more hardcore hydrator than the Peptide Glazing Fluid, and can be applied on top or used solo.

I loved its buttery (but not greasy!) texture, and the fact that it kept my face dewy and hydrated all day and night rather than absorbing completely in just a few hours.

I don’t think this cream would be rich enough to get my parched complexion through frigid, dry New York winters, but I could definitely see it working for any other season. Those with oily skin may even prefer to keep this one for just overnight, as it sure packs a punch in the hydration department.

Rhode Peptide Lip Treatment

My favorite of Rhode’s launch products, this nourishing salve contains a blend of shea butter and (of course) peptides in addition to moisturizing cupuaçu and babassu. It is available in three versions, including an unscented option for those who prefer fragrance-free products.

If you collected Bonne Bell Lip Smackers years ago, you’ll go for the watermelon and salted caramel varieties — mostly because this stuff lives up to its promise of moisturizing your lips, unlike the waxy balms of yesteryear.

The product stays super glossy without feeling tacky, and while I’m personally not a fan of lip gloss (and wouldn’t recommend moisturizing your mouth before applying a matte lipstick, for example), I could easily see past the finish because of how well it healed my chronically dehydrated pout. It worked beautifully as an overnight treatment; every morning I woke up with smooth, pillow-soft lips.

Should you try Rhode?

Hailey Bieber in pajamas

Overall, I really enjoyed testing these products — and unlike Bieber, I’m not a 25-year-old supermodel with perfect, porous skin. Rhode’s first offerings are simple and no-frills, and while I wouldn’t expect them to magically erase your wrinkles or clear your acne (although Bieber helped her husband heal his pimples, so anything is possible), they are solid basics suitable for most skin types.

A week into starting my Rhode routine, my skin definitely felt dewy and more hydrated, if not quite like a glazed donut — but maybe that’s a good thing.

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