How a Generation’s Sneaker Became the Jordan 1

When Prince’s rock opera Purple Rain was released in 1984, popular culture underwent a radical transformation. A Super Bowl commercial featured Apple’s Macintosh computer introduction. The first-ever Video Music Awards were hosted by MTV. Not to add, I was a senior in high school, living in a state of existential paradox between extreme optimism and … Read more

Air Jordan

A similar black/white/royal blue colorway was launched to the general public at the end of 2000. The colorway was modified for the common public launch because the harmony purple had appeared like royal blue on tv. In 1984, most NBA regulation basketball sneakers were merely all black or all white. Occasionally, the sneakers had been … Read more