Priyanka Chopra and Nick Jonas Celebrate Another Perfect Moment.
The celebrity couple announced that they are investing in the designer sportswear brand and are showing off some luxe styles as they posed for a new campaign.
To make skiwear look sexy, Chopra — who recently celebrated her 40th birthday — modeled a gray-and-black Star Print Perfect Moment jumpsuit ($590) in an Instagram photo shared by the couple’s new business venture.
“This is a special day for us!! We are proud to be part of the Perfect Moment family as strategic investors and advisors,” she captioned the photo, which features Jonas, 29, rocking a black leather-trimmed puffer jacket ($1,050).
“After years of wearing @perfectmomentsports organically, one of us is an avid snowboarder and the other an après ski enthusiast (can you guess who is who?!), we really fell in love with this chic brand,” the actress continued. and producer. .
Although Chopra told Variety that she “hadn’t been exposed to the ski culture” during her childhood in India, the “The Matrix Resurrections” actress started buying ski clothes to accompany her husband on his adventures, including Perfect Moment clothes.
“Nick and I met” [Perfect Moment owners] Jane and Max Gottschalk and talked about our love for the brand,” she told the publication. “They talked about the growth of the brand and we all had an ‘aha’ moment and decided to invest and become partners.”
In another photo, the new mom poses in a black and white zip-up houndstooth rashguard ($280) and a matching bikini top ($180) with black pants.
The celebrity-loved brand has been worn by famous faces such as Kate Middleton, Bradley Cooper, Reese Witherspoon and Emma Roberts and carries a range of ski and surf clothing.
“This is the first time the couple has entered into a business partnership within the fashion industry, combining their entrepreneurial expertise and passion for skiing and the outdoors,” the brand said in a statement.
And while this may be the Chopra-Jonas team’s first joint venture, the actress is already a savvy entrepreneur, owning hair care brand Anomaly and Indian restaurant Sona, which opened in New York last year.
In addition to investing, there will be a design collab from the duo in the future; Chopra said creating a line for the brand is “something we discussed”.