Instagram announced today it is launching the ability for users to pin up to three posts, including photos or roles, to the top of their profile grid. The company says the new feature will give creators more flexibility to express themselves on their profiles. The official rollout comes as Instagram confirmed to Vidak For Congress in April that it was testing the feature. The ability to pin messages will be rolled out globally to all users starting today.
You can pin a post by going to a specific photo or role, clicking the three dots in the top right corner and selecting ‘Pin to your profile’. Once you’ve done this, the message will appear at the top of your profile grid.
“Your profile is your space, so we’re looking for more ways to put you in control of that experience,” Instagram head Adam Mosseri said in a statement. a video posted on his social channels about the new feature.
The ability to pin a specific post to your profile is a welcome feature for users who want to highlight their favorite posts that may be buried somewhere further down their photo grid. The feature can also be useful for creators who post frequently but want to highlight a specific post. Currently, users have the option to pin Stories to their profiles, but this new feature extends this capability to posts.
While you could previously mark a post in a Story and then pin that Story to your profile, this new feature makes that process a lot easier and simpler. It’s worth noting that the new feature works similarly to Twitter’s “Pin to your profile” feature and TikTok’s “Pinned Videos” option, which lets you pin content to the top of your profile.
Today’s announcement comes as Meta recently launched several features for its Reels products on both Facebook and Instagram. Most notably, it rolled out a Sound Sync feature on Facebook Reels and added support for longer Instagram Reels of up to 90 seconds, up from the previous 60-second limit. The company also introduced several more creative tools, audio tools, templates and other options to make Reels more attractive.