Emma Watson brings back her old pixie cut with a modern twist.
The ‘Harry Potter’ actress is the new face of Prada’s fragrance, debuting her freshly shaved hair for the collaboration. Watson shows off dangling Prada earrings ($675) and dramatic cat eye makeup — as well as a dramatic haircut — in the glamorous shot.
The Prada campaign also marks her directorial debut for the brand.
“Prada has always moved beyond traditional models and archetypes of conceived beauty and is known for a femininity that defies convention,” Watson said in a press release.
“It is a pleasure to create a campaign and represent a fragrance with such a deep philosophical concept and sustainability initiatives in a way that feels really real and relevant,” wrote the UN Women Goodwill Ambassador.
The new director explained on Instagram: “I can’t wait to share this piece of my art and hope you enjoy it as much as I enjoy creating it,” the beauty brand tagged. Fans loved her latest lock cut, writing, “It’s such a new look!” and called her “beautiful.”
This isn’t the first time Watson, 32, has chopped off her locks. She first rocked a pixie cut after the “Harry Potter” franchise ended in 2010, as she was finally able to change her look as she no longer played Hermione. Since then, however, she’s rocked a bob and long, flowing locks.
It is not only a hot girls summer, but also a short haired one. Watson joins Doja Cat, who recently revealed a bald head and told critics to “go fk yourself” and Tiffany Haddish, who said going bald is “the most vivid I’ve ever felt”.