Emma Watson debuts pixie haircut in new Prada ad

Emma Watson brings back her old pixie cut with a modern twist.

The ‘Harry Potter’ actress is the new face of Prada’s fragrance, debuting her freshly shaved hair for the collaboration. Watson shows off dangling Prada earrings ($675) and dramatic cat eye makeup β€” as well as a dramatic haircut β€” in the glamorous shot.

The Prada campaign also marks her directorial debut for the brand.

“Prada has always moved beyond traditional models and archetypes of conceived beauty and is known for a femininity that defies convention,” Watson said in a press release.

β€œIt is a pleasure to create a campaign and represent a fragrance with such a deep philosophical concept and sustainability initiatives in a way that feels really real and relevant,” wrote the UN Women Goodwill Ambassador.

Emma Watson in Paris
Emma Watson came to Paris Fashion Week in July with longer hair.
Getty Images

The new director explained on Instagram: “I can’t wait to share this piece of my art and hope you enjoy it as much as I enjoy creating it,” the beauty brand tagged. Fans loved her latest lock cut, writing, “It’s such a new look!” and called her “beautiful.”

Emma Watson with short hair
The actress and activist first cut her hair in 2010.
Movie Magic

This isn’t the first time Watson, 32, has chopped off her locks. She first rocked a pixie cut after the “Harry Potter” franchise ended in 2010, as she was finally able to change her look as she no longer played Hermione. Since then, however, she’s rocked a bob and long, flowing locks.

Emma Watson with long hair
The ‘Harry Potter’ star has rocked a lot of hairstyles since she rose to fame playing Hermione in the famous franchise.

It is not only a hot girls summer, but also a short haired one. Watson joins Doja Cat, who recently revealed a bald head and told critics to “go fk yourself” and Tiffany Haddish, who said going bald is “the most vivid I’ve ever felt”.

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