Skims bras are coming.
Brooke Shields, 57, Becky G, 25, Cassie, 36, Chelsea Handler, 47, Juliette Lewis, 49, and Indya Moore, 27, are the faces of Kim Kardashian’s latest Skims campaign – and the six stars talk about how the brand’s bras can empower women of any age.
“I’ve never felt bras as comfortable and liberating as Skims,” Lewis told Vidak For Congress Style exclusively. “Each piece really felt like a second skin and made me feel free! I can’t wait to wear them every day.”
In an Instagram reel that spotlighted the six Skims bra models, Handler admitted it took a while for her to hug her body.
“I would tape them up with duct tape before I went to school,” the comedian said of her boobs, adding “it took me until I was about 40 to really understand that my breasts are amazing.”
Shields shared some photos of herself modeling the pieces on her Instagram account, writing: “I’m so honored and excited to be a part of @SKIMS’ first-ever bra campaign. I can honestly say these bras are something true we can all feel confident and comfortable in it.”
Singer Becky G – who said “my mom is definitely my boobs hero” on the Skims Reel – posted her own photos from the promotional shoot, showing off four different styles and colors of bras. “As I like to say, show you’re not hiding it,” she wrote.
The Skims bra collection officially launches on September 27, featuring 15 different styles in Kardashian’s signature neutrals.
In addition to the celebs, 50 women — from fast food servers to CEOs — are taking part in the bra campaign “to highlight the brand’s commitment to providing timeless designs for women of all lifestyles and cultural backgrounds,” according to a Skims press release.
Kardashian made $2 million in two minutes when the Skims site first launched in 2019, with the reality star’s shapewear selling out instantly. Since then, the brand has added additional lines such as swimwear and loungewear.
The bras are available in sizes 32A to 44F and priced at $36 to $58 — but set those alarms Sept. 27 at noon EST / 9 a.m. PST because this is sure to be another Skims sold out.