Barbie fashion is big with celebrities like Megan Fox, Kim Kardashian

Life in plastic, it’s fantastic.

Blame Greta Gerwig’s upcoming movie, based on Mattel’s iconic toys—starring Margot Robbie in the title role and Ryan Gosling as her Ken—or maybe Valentino’s pink-everything collection, but Barbiecore is taking Hollywood in a big way.

In the past week alone, Megan Fox has stepped out in not one, but two different head-to-toe pink looks, complete with cotton candy-tinted hair. Hailey Bieber posed for photos in a corset mini in the same shocking shade. And Khloé Kardashian celebrated her birthday in a bubblegum latex mini.

The inspiration behind the looks of all three stars, according to members of their respective glam teams? None other than a fashion-forward figurine that has been around since 1959.

Margot Robbie takes on the title role in Greta Gerwig’s ‘Barbie’.
Warner Bros. Photos

The timing of the sugary-sweet trend — which has racked up over seven million TikTok views — makes sense, as we’ve been treated to a steady trickle of paparazzi shots from the set of Gerwig’s live-action “Barbie” flick in recent days. Who could look at snaps of Robbie and Gosling roller skating in neon training clothes and not want to add some color to their closet?

While Barbie and Ken may be a fictional couple, Fox and fiancé Machine Gun Kelly might as well be our real-life answer to the iconic doll duo.

Megan Fox and Machine Gun Kelly with pink hair
Megan Fox supported fiancé Machine Gun Kelly at the premiere of his new Hulu documentary.

At the red carpet premiere of MGK’s new Hulu documentary – aptly titled “Life in Pink” – the punk-rock couple in shades of pink, with Fox coordinating a Nensi Dojaka mini with floss-esque straps and the “Bloody Valentine” rocker in a spiky blush-and-blue Chet Lo crop top to match his bright pink hair.

Khloe Kardashian Pink Latex Dress
Kris Jenner called Khloé “Little Miss Barbie” in her latex birthday look.

“It should have been Ken and Barbie,” one Instagram user commented on stylist Maeve Reilly’s Instagram post featuring their outfits.

Meanwhile, Khloé isn’t the only Kardashian on board with Barbiecore; sister Kim swapped her signature neutral wardrobe for pink, posing on Instagram earlier this month in a Balenciaga hoodie and hot hue pantyhose. (North West, who snapped the photos and is known for “complaining” when her mom wears “too much black,” may have had a hand in the styling.)

But the brand really in charge of Barbiecore is Valentino, whose fall 2022 collection consisted almost entirely of fuchsia fashion.

Since its runway debut, looks in the house’s retina-scorching “Pink PP” shade, co-developed with Pantone, have cropped up on Lizzo, Saweetie, Drew Barrymore and Sebastian Stan, to name a few. .

And while we won’t be able to see “Barbie” on the big screen until July 2023, you don’t have to wait to start thinking (and wearing) pink.

In other words, there’s never been a better time to completely perk up.

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