Ariana Grande has nothing to hide.
The pop star went makeup-free Monday in a new Instagram video before showing off the power of her new REM Beauty concealer.
She captioned the posts “before” and “after,” sipping from a mug while showing her naked face.
Fans went wild for the rare natural moment, with one tweet“ariana grande is so beautiful even without makeup.”
The brunette bombshell launched her makeup line in 2021 that included eyeshadows, lip colors, and highlighters, but her Sweetener Concealer ($24) — out July 28 — marks her first foray into facial products.
While fans eagerly await the arrival of Grande’s latest product, which will be available for purchase in a whopping 60 colors, all of REM Beauty’s past launches are available to shop at rembeauty.com and at Ulta.
Grande, 29, is far from the only big name with her own beauty salon; Rihanna, Gwen Stefani, Halsey and more have released makeup brands in recent years. But the ‘Don’t Look Up’ star says she’s not here to compete.
“Of course I’ve thought a lot about this, because I don’t want to just jump on a bandwagon. I think…I also wear my peers’ makeup just like I listen to their music,” she said in an interview with Allure ahead of the brand’s launch.
“I’m not going to say, ‘Oh, there are too many female artists.’ i love and i am [a] big fan of my peers who do both, and I think it’s just another way of telling stories. Because you can never have enough makeup, just like you can never have enough music.”