You better get your Bumpits.
In the 2000s, celebrities like Lauren Conrad, Lindsay Lohan, Hilary Duff and — most notably — “Jersey Shore” star Nicole “Snooki” Polizzi popularized the pouf, a pinned bouffant that paired beautifully with everything from ponytails to long, loose. locks.
Now, decades later, the voluminous look is making a comeback, thanks in large part to social media stars who were in kindergarten when the trend first took hold.
Take Addison Rae, the TikTok superstar born in 2000 – just four years before “Laguna Beach” premiered on MTV.
Rae recently called for the return of the throwback ‘do, showing off her own version (courtesy of stylist Kiley Fitzgerald) writing, “Bring back poofs [sic]† BTW where is my bump? [sic]†
Fitzgerald tells Vidak For Congress Style that she and Addison “get nostalgic about old trends,” especially the “cute and sassy” pouf.
The hair pro swapped Bumpits for Velcro rollers to create a “milder, more modern” version of the look, explaining the newfound appeal: “Height at the front of the hair gives something to the shape of our face.”
However, not everyone was a fan of Rae’s decision to revive the style.
“WHAT IN THE SNOOKI IS WORKING HERE?! NO! Absolutely not. We fought too hard for this trend to disappear in the early 00s,” one follower wrote in the commentary section of her clip.
“Ma’am, I was made fun of by this style lol. Please don’t,” wrote another.
But while millennials pouf may have PTSD, Gen Z is clearly here for the return of the pouf.
“My mom used to do this haircut [sic] all the time, I think it [sic] cute,” commented one defender.
Anne Hathaway rocked her own ottoman at the Cannes Film Festival last month, hitting the red carpet with a half updo in the center and a mini beehive.
The hairstylist of the “Devil Wears Prada” star, Adir Abergel, told Harper’s Bazaar that he was “inspired by the height of the 1960s and the effortlessness of the models of the time, such as Jean Shrimpton, Veruschka, and the curtain that on Brigitte Bardot and Farrah. Fawcett.” (So…not Snooki?)
For those inspired by the nostalgic Y2K style, Bumpits are still available online for the low price of $6.69 – and in a delightful twist, an old photo of Hathaway is still featured in the promotional material for the product, proving that she never gave up on the ottoman.