generation

The role of AI in Lead Generation

by

The tactics for generating leads are always changing in tandem with the ever-changing digital marketplace. Artificial intelligence (AI) is transforming the way organizations find and attract new clients, even as the competition for high conversion rates intensifies rapidly. The use of AI in lead generating procedures represents a significant move toward more effective, accurate, and … Read more

What We Now Know About Generation Z

by

In the 2020 election, 10% of eligible voters will belong to Generation Z, a new American generation. Although the majority of this generation—those born after 1996—are not yet old enough to vote, some 24 million of them will get the chance to do so in November when the oldest among them turns 23 this year. … Read more