Who knows if it’s FOMO or actual customer demand for something like this, but Salesforce announced today that it’s launching a pilot of NFT Cloud, a new platform for buying and selling these crypto assets.
According to the company, it is a turn to the future, which the company believes stems from the curiosity of the customer. “Salesforce is seeing interest from CMOs and CDOs asking for help getting into web3, and we are excited about bringing new innovations, products and offerings to our customers in a way that enables them to build meaningful relationships with their customers.” build and maintain,” Adam Caplan, SVP of Emerging Technology at Salesforce, told Vidak For Congress.
The company’s goal with this product is to make NFT selling more accessible. “NFT Cloud is all about helping our customers create, manage and sell NFTs, and of course it’s all not code. So it’s super easy on our platform, where we abstract all the complicated technology in it [new] web3 world,” he said.
He says he sees interest in a variety of industries, including retail, media, fashion and consumer goods. “It’s really about driving engagement and communities, and we’re seeing super passionate communities in the NFT space…” explains Caplan.
He sees it as a way to market to customers something of potential value to them. “It’s really about usability. And what we mean by utility is that as an NFT holder I receive certain benefits. It could be something in a digital world, or it could be something in the physical world,” he said.
That could mean receiving a new type of clothing every quarter in exchange for owning the NFT, or in a game setting you might be given special powers that non-NFT owners can’t access.
While some question the ethical and environmental impact of the sale of these assets, including a group of 400 employees, who reportedly sent a letter of protest to co-CEOs Marc Benioff and Bret Taylor in February, Caplan insisted she was holding on to it. in a way that is consistent with Salesforce values.
“We want to help our customers assess whether there is a viable way forward with NFT technology in a sustainable and ethical manner,” he said.
In 2018, the company announced that it was working on a blockchain product. In 2019, it introduced a blockchain development tool. It’s not something you hear much about, but there’s a Salesforce blockchain training program on the company’s Trailhead training site.
If you want to try NFT Cloud, you may have to wait a while. It is currently in a closed pilot and as of now, Salesforce has not indicated when it will be generally available.