Meta brings game development platform Crayta to Facebook Gaming’s cloud streaming service – Vidak For Congress

Meta brings game development platform Crayta to Facebook Gaming's cloud streaming service - Vidak For Congress 1

Meta today announced that it is bringing Roblox-esque Crayta, a game development platform that lets you build and play games in real time with your friends, to Facebook Gaming’s cloud streaming service. The company says Crayta provides an easy-to-use toolkit for developers and makes game creation more accessible, whether you’re building on mobile or desktop.

The company acquired Unit 2 Games, the studio behind Crayta, in June 2021. The financial terms of the deal were not disclosed, but the entire Unit 2 Games team joined as part of the acquisition. Crayta originally launched as a Google Stadia exclusive, but was rolled out to the Epic Games Store last year.

“If you wanted to run something like this in this high quality 3D environment it would historically be very difficult to render in a browser or on phones, but if you could do it with a cloud infrastructure and then talk it over the network after it’s already shown in the cloud is a pretty big step forward,” Meta CEO Mark Zuckerberg said in a video about the launch.

By making Crayta available on Facebook Gaming’s cloud streaming service, users don’t need to download the game to their computer in order to play it. The free-to-play game development platform is available to anyone with a Facebook account.


Image Credits: meta

“A lot of times these days people think of the metaverse as 3D experiences that you can have in virtual and augmented reality, but I think what Crayta shows is that you can build these kinds of experiences very easily and enjoy them in all kinds of 2D environments. . including only within the Facebook app on phones and on computers,” Zuckerberg said.

Crayta’s platform can be used to create and publish a simple multiplayer game in just 15 minutes, with no coding or other specialized skills required, the company notes. Up to 20 people can collaborate on games simultaneously on the platform.

The launch of Crayta on Facebook Gaming represents Meta’s continued investment in the metaverse. While a true “metaverse” may not yet exist, the buzzword has been widely used by Zuckerberg and Meta for the past year and has even fueled the recent change in company branding. Earlier this year, Meta first released financial data for its Reality Labs division, revealing that it lost more than $10 billion last year. The company said it expects losses to only get bigger this year, indicating that Meta has seemingly endless money to spend building out the metaverse and likely has quite a bit of time to pull it off for other smaller companies. .

As part of today’s announcement, Zuckerberg also revealed that Facebook Gaming is expanding the availability of its catalog of cloud games to Western Europe. Meta says this is an important step for the company to take, noting that the same infrastructure will play a big role in delivering metaverse experiences on Meta’s platforms in the future.

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