The Kid Laroi is undoubtedly on the cusp of becoming a global superstar, but music insiders fear his mother, Sloane Howard, will ruin it before it starts.
Sources tell Vidak For Congress that despite the 18-year-old singer’s success to date, his behind-the-scenes career has been “chaos”.
They point to Laroi (real name: Charlton Kenneth Jeffrey Howard) who cycles as a factor through top executives and lawyers in the American entertainment world, along with the guidance of his single mother.
“He’s been through so many managers and lawyers because of the mother,” an insider claimed. “They all love him, but the mother has been bad for his career.”
Sloane – who Laroi has described as his closest friend and greatest protector – is an accomplished talent manager and music manager who has led the career of a winner of, among other things, the Aussie equivalent of “American Idol.”
However, she was recently arrested for credit card fraud (pledging not guilty), which insiders say is another reason why she is “unstable.”
“She turned herself in,” a source close to Laroi said, noting it’s “not a new” situation. “She Acts” [it]†
Laroi’s debut EP, “14 with a Dream”, was released in 2018. Since then, he released his “F*ck Love” mixtape in 2020, scored Billboard Top 10 hits with Justin Bieber and Miley Cyrus, and received multiple Grammy nominations, including other accolades.
But in his short years in the spotlight, Laroi has already been signed twice to the industry’s energy manager, Scooter Braun.
The first breakthrough was in June 2021, before Laroi collaborated on his song “Stay” with Braun’s biggest act, Bieber. He was with Braun for just three months before moving on to Adam Leber, the manager behind fellow rap phenom Lil Nas X.
A source told Vidak For Congress that the situation was getting too chaotic for Leber’s team, claiming that the talent manager and his team felt Laroi’s team was “controlling and verbally abusive”.
“There are too many cooks in the kitchen and so many people with different hats. His mother is the [co-manager] and that makes them abundantly clear — like, every day,” the insider claimed.
“Nobody wants to work with that. How do you go through all these highly reputable well-appointed managers and lawyers in just a few months?”
Leber and Laroi ended their relationship in May and he is now back with Braun. The Laroi source strenuously denied the allegations that “his mother is a terror”, claiming, “It’s all nonsense.”
“It sounds like someone’s ego is bruised. He’s gone through teams because his teams didn’t work for him, and he’s allowed to do that,” the source said. “She’s been with him from day one and wants to make sure everyone works hard for her son.”
However, we’re told that the rumor around Sloane and managers doesn’t interfere with Laroi’s focus on his music career.
†[People] love him and he is awesome. Sorry [some people] are no longer on the road, but that’s for a reason,” the Laroi source said.
A representative from Laroi did not comment and Leber did not contact us.