Khloé Kardashian leaves no one out when it comes to style.
The good American entrepreneur has always insisted on sizing in her denim brand, and she shared her own struggles with body image and finding clothes that fit in the latest installment of “The Kardashians.”
Emma Grede, CEO of her clothing line, told the story, Kardashian, 37, said her experiences led to her gaining a foothold when it came to her own brand.
“Almost everything Good American is from my last trip,” she said.
“We don’t sell to retailers who don’t buy the full size range because when I shopped in department stores with my sisters, I was led into the attic to find my size when I was much bigger,” she added.
The reality star added that stores must agree to display all sizes of the label.
“There’s not a plus-size section, a small section, it’s one section, and if people don’t agree with that, they can’t wear the brand,” she said.
Good American — which includes denim, swimwear, dresses, tops, loungewear and more — has sizes from 00 to 26, and Kardashian said she aims to showcase the styles on a variety of body sizes.
“We were the first website ever to have three different models – small, regular and plus size – you can see what it looks like on a plus size person,” the star shared in the episode.
The brand also makes open casting calls to find everyday women for its “Good Squad” to feature in its ads, and Kardashian jumped on Zoom calls to surprise the winners herself during the episode.
After reviewing the photos of potential models with Grede, Kardashian shared that growing up, she “never felt like there was anyone who looked like me” in magazines.
Today, Kardashian — who learns about ex-boyfriend Tristan Thompson’s baby scandal later in the episode — is a model herself as she shows off her brand’s styles, including a shimmery pink bikini from the Good American swim line on her social media website. media.
“I love that we try to be so diverse and inclusive for all women,” she said, “So someone looks at our ads and says, ‘That’s me.’”