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Hailey Bieber is the queen of beauty.
The 25-year-old model was previously the face of BareMinerals — and on June 15, she’s launching her own skincare line, Rhode.
Bieber has worked hard on its formulations since applying to trademark the brand name in 2020; after hitting a snafu with “Bieber Beauty,” she chose to use her middle name instead, much like husband Justin Bieber did with his Drew House clothing line.
Since then, she has dutifully attended dermatology classes online, teamed up with famed skincare guru Dr. Barbara Sturm and even used her husband as a test subject.
In April 2022, Bieber told Allure about the inspiration behind Rhode and revealed that she turned to industry experts including Kim Kardashian, hairstylist Jen Atkin, skincare expert Hyram Yarbro and esthetician Charlotte Palermino — all of whom have launched their own beauty brands in recent years. – for advise.
While product specs are scarce, Rhode’s first offering will focus on hydration and skin barrier repair, with prices coming in at $30.
Before the line’s launch, buy anything Bieber uses on her face, as seen in her past social media posts — from an algae-infused oil to surprisingly cute pimples.
Any good skincare routine starts with removing makeup and impurities. Bieber prefers a double cleanse, starting with this multitasking oil. The formula contains four fruit enzymes – papaya, pineapple, grapefruit and pumpkin – that exfoliate and smooth the skin, as well as ingredients such as spirulina, squalene and kelp to aid in hydration.
For her second cleanse, Bieber prefers this silky, non-foaming formula, which doesn’t strip the skin of moisture, yet washes away impurities. According to the brand’s website, the botanical extracts and enzymes work with the skin barrier — not against it.
Formulated with a blend of botanical extracts and moisturizers, this toner acts as a mild astringent, helping to create a smoother skin texture,” Carol Trow, owner and president of DermaConcepts, tells Vidak For Congress Style. “It leaves the skin feeling hydrated and ready for the application of the moisturizing treatment products.”
Everyone needs sunscreen, and Bieber is no different. She turns to this TikTok viral favorite and mixes a bit of the formula with her moisturizer for sheer, glow-y coverage.
“The EltaMD UV Daily Tinted Broad-Spectrum SPF 40 is a great sunscreen with hyaluronic acid. It’s a great option for dry or sensitive skin,” says Dhaval G. Bhanusali, MD FAAD at Hudson Dermatology and Laser Surgery, who treats Bieber. He adds that the shade is light enough to serve as a primer or replacement for makeup.
“If you mix it with your daily moisturizer, make sure you have at least two finger lengths so you have enough to get enough UV protection,” advises Dr. Bhanusali.
Founded by one of Bieber’s mentors, this brand’s nourishing moisturizer could be the closest thing to a Rhode dupe before launch.
“Using a blend of phytosterols, free fatty acids, palmitoylhexapeptide-12, dipalmitylhydroxyproline, meadowestolide, ceramide NG, glycerin, urea, squalane and sodium PCA, Instant Angel provides long-lasting hydration and strengthens the skin barrier, leaving it strong, smooth and smooth to the touch. firm,” reads the brand’s website.
Bieber is also a fan of the company’s reusable, highly Instagrammable Eye Mask ($25).
Probably layered under those eye patches? This Vitamin C serum from BeautyStat, founded by cosmetic chemist (and Rhode consultant) Ron Robinson. Earlier this year, Bieber called the under-eye brightening potion a “holy grail” product that “changed [her] skin.”
The serum contains “5% L-Ascorbic Acid (the purest form of Vitamin C), CMH Repair Complex and optical diffusers to instantly brighten and fade blemishes while reducing dark circles, crow’s feet and puffiness,” Robinson tells Vidak For Congress Style.
Even skincare-obsessed models get pimples. Bieber’s Favorite Way to Treat Pimples? The TikTok famous brand Starface, whose pimples come in cute star shapes.
“They help a pimple heal much faster, so when I break out, I always sleep with one of these on,” Baldwin said of the patches last year. “And they look cute! I’m never mad at a cute little situation.”
The hydrocolloid patches reduce inflammation and absorb fluid, not to mention possible scarring by discouraging picking, according to the brand’s website. In addition, they make for rather striking accessories.