Execs at Cannes Lions bash set course for Monaco

Three hundred advertising and marketing executives came to Monaco for an evening of mingling and reflection at the Cannes Lions Festival.

The execs sipped chilled rosé aboard ferries, which set out along the Côte d’Azur at sunset to gather at the Monaco Yacht Club.

“It’s great to be back in Monaco. We missed everyone,” said Marc Sternberg, co-founder and CEO of Brand Innovators, which hosted the buffet party.

“I was told there was a yacht that could fit 100 people,” said Bonin Bough, marketing director, who poked fun at Sternberg. “I’ve never actually seen that. I show up and it’s a ferry.”

While Bough joked with Sternberg, he soon followed praise for the stunning location overlooking the harbor that housed superyachts, including the Olivia O (owned by Monacan billionaire Eyal Ofer) and The Lion (owned by British businessman Sir Philip green).

Marc Sternberg
Marc Sternberg, co-founder and CEO of Brand Innovators, was one of the guests.
Vianney Le Caer/Brand Innovators

Meanwhile, executives debriefed about this year’s Cannes Lions, which have made its comeback to the French Riviera following the COVID-19 pandemic.

“Many people question the economy and compare notes about how it impacts current customers and potential customer conversations,” said Tom Morrissey, chief growth officer at Noble People.

“After the pandemic, it’s a reset,” another director chimed in. “We’ve all been holed up in our apartments… and so with COVID easing, now is the time to act.”

Executives on a yacht in Cannes.
Brand Innovators hosted the floating bash to Monaco.

The week-long booze-soaked event — formally known as the Cannes Lions International Festival of Creativity — returned this week after a two-year hiatus.

Speakers and VIP attendees included Netflix co-CEO Ted Sarandos, NBCUniversal boss Jeff Shell, Deadpool star Ryan Reynolds, Paris Hilton, Nobel laureate Malala Yousafzai and outspoken ad guru Sir Martin Sorrell.

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