CANNES — This year, Cannes Lions’ most exclusive parties were hosted by a newcomer to the south of France: event company Elite GOAT Nation.
The company kicked off the week with an intimate gathering at Le Speakeasy – a recently opened nightclub – on Monday. Marketing big shots from A-List advertising agencies like Ogilvy, TBWA and Droga packed the bustling nightclub late into the night.
The event-only event was hosted by VAST, EAROS ONE and Unik Ernest, the high-fidelity hearing protection brand founded by Ronnie Madra, co-founder of 1 OAK. The motley crew brought in artists including Faiith, the Bloom twins, and two-time Grammy winner the Keith Harris Experience.
There was also a surprise set from the Black Eyed Peas’ apl.de.ap and J Rey Soul that rocked the rose-infused room with a performance of their new hit, “Don’t You Worry.”
On Tuesday they pulled out all the stops.
Madra and crew celebrated in the exclusive VIP area of the Dua Lipa Spotify party, where guests, including Post Malone, enjoyed crab lettuce wraps and sipped Don Londrés tequila. They capped off the night with a hip-hop “pop-up” after-party featuring GOAT-certified legends Steve Stoute, NAS, D-Nice, Dre London and more.