Ciara launches skincare line OAM: ‘Meet my secret sauce’

I bet you want these goodies.

On Monday, Ciara announced that she is leveling up and jumping into the beauty game by launching her own skincare line.

Called OAM – which stands for “On a Mission” – the beauty brand will come online on September 15.

“You asked for it… and here it is. Meet my secret sauce,” the “One, Two Step” singer wrote on Instagram, calling the line “years in the making.”

The Instagram reel features comments fans have left over the years asking the Sports Illustrated Swimsuit cover model, 36, to drop her skincare routine.

“It’s the flawless skin for me,” reads one. “Baby Those Pores Was Nowhere” [sic] be found!” another gushes.

In the comments, one fan asked, “Can we get the workout plan now?” and one follower added, “She’s got that corporate head.”

ciara poses with models
Ciara worked with a team of dermatologists to clinically test the products on 96 women.
OAMskin/Instagram

Ciara’s line is launched with five “clinical-level” products, which she perfected with a team of certified dermatologists and tested her potions on 96 women of different skin tones.

OAM introduces a Vitamin C Hydrating Cleanser, Vitamin C Brightening Pads, 20% Vitamin C Brightening Serum (which it calls “liquid gold for your skin”), Vitamin C Eye Revitalizer and Vitamin C Radiance Moisturizer, with prices ranging between $28 and $ 62.

The ciara skin care line
OAM has been tested on women of all skin colors on the Fitzpatrick scale, which classifies skin type based on pigment and sun response.
OAMskin/Instagram

“I’d say this is really a missing piece in skincare these days,” the “Like a Boy” hitmaker told Allure. “These products are for all skin types, so that’s why we wanted to do it [the clinical testing] with every skin tone.”

Ciara joins a long list of celebrities with their own beauty brands and skincare lines, including Selena Gomez, Hailey Bieber, Ariana Grande, Kim Kardashian, Halsey, Jennifer Lopez and Rihanna.

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