Bigger isn’t always better, but when the Looking Glass Factory announces a beast of a holographic display, it tickles our bars, cones, and curiosity in equal measure. The screen does not require glasses or other technology to see the effects. The screen can be viewed by groups of 50 people and generates up to 100 different perspectives of 3D content from 100 million points of light every 60th of a second.
The company claims its 8K-resolution, 65-inch display is five times larger than any other 3D holo display ever shown. The new screen is “group viewable”, meaning it’s different from many other offerings that can only be viewed by one person at a time. The company highlights marketing, engineering, and design-forward applications as potential uses. The new display is the fourth display in Looking Glass Factory’s growing (geddit?!) lineup.
Springbok Entertainment is one of the first companies to adopt the technology and premiere its new movie Zanzibar: Trouble in Paradise featured at the Tribeca Film Festival. Looking Glass notes that this is the first holographic film to be seen in Tribeca.
“One of the most frequently asked questions we get is: how big can these displays get? The answer is now a ridiculously large 65 inches, and this is just the beginning,” Shawn Frayne, CEO of Looking Glass, said in a press release. “Like the shift from stills to film, radio to television and black and white to color over the past century – the Looking Glass 65” will usher in one of the monumental shifts in the way media is consumed – from flat 2D media to deep 3D. No headset or 3D glasses needed.”
“We are excited to partner with Looking Glass to premiere its new and stunning 65-inch 8k holographic display,” said Brandon Zamel, CEO of Springbok Entertainment, in a statement. “The massive increase in size promises 3D storytellers the ideal canvas to push the boundaries of immersive experiences. This screen solidifies the mainstream opportunities and applications of the immersive medium, effectively giving the industry a missing piece of the puzzle, which in turn will accelerate its full growth.”
Despite a lot of technology crammed into the screen, it remains relatively thin – the screen is 3 inches thick.