Subscribers to Amazon’s Kids+ multiplatform package have been notified of a price change, which will take effect on July 14. According to the email sent by Amazon, the company is simplifying the pricing structure and converting all Prime members to a $4.99 monthly tier and all non-Prime subscribers to the $7.99 option. In addition, all users get unlimited access to the service for up to four kid profiles.
This is the first time Amazon has changed prices since it launched Amazon FreeTime in 2012 (renamed Amazon Kids and Kids+ in 2020). With the change, some consumers will see subscription costs rise and for others, rates will fall. So the news is a bit of a mixed bag, depending on how each individual customer subscribes.
Previously, Amazon Kids+ had a Single Child plan that started at $2.99 per month for Prime members and $4.99 per month for non-Prime members. So, technically, these subscribers will receive a $2-$3 price increase and be automatically upgraded to four kid profiles whether they need additional profiles or not. Those with the family plan will receive a $2 per month price reduction as it cost $6.99 per month for Prime members and $9.99 for non-Primers.
Amazon Kids+ offers thousands of kid-friendly books, movies, TV shows, educational apps, and games on compatible Fire, Fire TV, Android, iOS, and Kindle devices. The service also gives kids access to hundreds of hours of kid-targeted, ad-free radio stations and playlists, as well as premium kids skills available on compatible Echo devices.